TL;DR
- →Roofr — clean proposal builder, retail focus
- →RoofGenius — AI-driven retail + insurance supplements + measurements
- →Roofr wins on out-of-the-box proposal polish
- →RoofGenius wins on supplement recovery + speed
- →Insurance volume → RoofGenius. Retail-only with brand focus → either.
Side-by-side
| Roofr | RoofGenius | |
|---|---|---|
| Retail estimates | Yes | Yes (AI Good/Better/Best) |
| Insurance supplements | No | Yes (AI audit + letter draft) |
| Satellite measurements | Yes (bundled) | Yes ($10 or bundled) |
| Proposal output | Polished, branded | Polished, branded |
| Time to first bid | 10–20 min | Under 5 min |
| Starting price | Subscription | $149/mo |
| Supplement recovery per claim | N/A | $800–$3,400 avg |
| Best fit | Retail-only shops | Retail + storm + insurance |
Where Roofr wins
Out-of-the-box proposal aesthetics. The proposal builder is genuinely well-designed and feels homeowner-ready without much customization. If your business is purely retail and you don't touch insurance work, Roofr is a credible pick.
Where RoofGenius wins
- AI insurance supplement audits — recover $800–$3,400 per claim
- Faster retail estimating (under 5 min vs. 10–20)
- Pay-per-report measurements at $10 (no subscription required)
- Single tool for retail + insurance instead of two
- Lower entry price at $149/month
The decision
- Retail-only, brand-conscious, no insurance volume → either works, slight edge Roofr on proposal polish
- Any insurance / storm volume → RoofGenius, by a wide margin
- Want one tool instead of three → RoofGenius
- Already on Roofr but supplements get denied → add RoofGenius alongside, don't switch
Try RoofGenius free — one closed claim through the supplement audit usually pays for the year.