Glossary

Good / Better / Best Proposal

A three-tier retail roofing proposal where the homeowner chooses between a baseline, mid-grade, and premium option.

Single-tier proposals close at 22–28%. Three-tier proposals close at 41–55% because of the anchoring effect — most homeowners pick the middle tier when given three. RoofGenius generates Good/Better/Best proposals in under 5 minutes.

Related terms

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