Glossary

Good / Better / Best Proposal

A three-tier retail roofing proposal where the homeowner chooses between a baseline, mid-grade, and premium option.

Three-tier proposals use the anchoring effect — most homeowners pick the middle tier when given three, rather than accepting or rejecting a single price. RoofGenius generates Good/Better/Best proposals in under 5 minutes.

Related terms

RoofGenius AI

See good / better / best proposal on a real claim — in 60 seconds.

Upload a closed insurance estimate and our AI shows you exactly which line items the carrier missed, with the IRC code citation and a carrier-ready supplement letter.

Sign up